Italian Food? UNITED STATES, CANADA, and MEXICO Love IT!
Mozzarella di Bufala is the Queen, and her Kingdom has no borders—certainly not in Italy, but also not in the United States, Mexico, or Canada, either. A survey testing “made in Italy” brand popularity in North America boasted the trans-national success of Italian food.
EVERYBODY LOVES MOZZARELLA
Beyond the predicted success of Italian food in the “over 50” demographic, Italy’s culinary tradition was also found to triumph around millennials, who love to buy genuine products for their home. As with clothes and shoes, however, many buyers don’t have time to go to the store, and favor online shopping for selecting products to put on the table.
The study was conducted by Assocamerestero (the association of the 78 Italian chambers of commerce abroad) in the United States, Canada and Mexico. The study was part of a broader project named “True Italian Taste,” which seeks to promote familiarity with real “made in Italy” agri-food abroad. The survey sample set consisted of 550 agri-food influencers aged18 to 54. Among different products, like passata di pomodoro, Asiago cheese, panettone, wine and liquors, at the first place, 47.5% of the sample choose mozzarella di bufala. The second favorite food was pasta fresca, homemade Italian pasta.
ITALIAN FOOD AND INTERNET: WHAT A WONDERFUL WEDDING
Influencers love Italian food both in the restaurant and at the grocery store, as the popularity of home cooking continues to grow. Almost 70% of interviewed people prepare their own dinners. But there’s more good news: quality matters to today’s consumer. According to a survey conducted by Whole Foods Market, 68% of the Americans interviewed (millennials between 22 and 37 years old) are willing to pay more for higher quality food.
MAGINIFCO-FOOD: DELICIOUS NEWS
Italian food dominates, and the internet is its courier: 41% of the sample order their food online. “Made in Italy” food e-commerce platforms are growing in the United States. A new entry, for example, is MagnificoFood, an Italian portal in the agri-food field, which gives American consumers the opportunity to get to know the Made in Italy world, and offers a wide range of selected, high-quality products. Magnifico imports new brands focused on combining tradition with innovation. The platform offers profiles on every company and product, providing the consumer with all the information they need to choose the perfect product for their needs.
- Donatella Mulvoni