Magnifico Curiosity
Discover why Italian extra virgin olive oil is more than just a kitchen staple. From regional flavors to harvesting traditions and brand craftsmanship, learn how to choose authentic EVOO that brings real taste — and real quality — to your table.
Extra virgin olive oil (EVOO), a cornerstone of the Mediterranean diet, is prized for its health benefits and captivating flavor profile. This "liquid gold" is extracted solely through the first pressing of olives, preserving its natural goodness without chemical alterations.
As Thomas Jefferson once said “The olive tree is surely the richest gift of Heaven”. Let’s start with some fundamental facts you should know. In Italy, olive oil is a lifestyle: Italians use around 12 liters per person every year! Yes, it is a lot!