IT'S GLUTEN FREE DAY!
PIZZA AND PASTA? YES, BUT GLUTEN FREE… EVEN IN ITALY!
Over the past decade, the gluten free market became a booming business. Italy is a big consumer of GF products. In fact, January 13th is considered a national gluten free day.
THE GLUTEN FREE WORLD
If you are older than 35, then you will confirm that there was a time in your life in which you were entirely unfamiliar with the concept of gluten free food. Foods like Pasta and pizza were full of gluten and carbs and that was all there was to it. Now, a world without gluten free options seems impossible. Every day, individuals choosing to live a gluten free lifestyle becomes more and more common. Among them, you will find those who were forced to give up gluten due to health problem, like celiac disease. But many more turn their back to gluten because they think it will be better for their body. Still, others simply jump on the bandwagon to follow the latest trend. For these reasons gluten free has become a huge business and all around the world, different companies have decided to invest in gluten free products. Even Italy, with gluten centric foods like pizza and pasta as a part of its roots, has also become a major consumer of GF food.
IN THE ‘80s YOU HAD A SHELF, NOW THE WHOLE MARKET!
There was a time (30 years ago) when if you were hosting a dinner in your house in Italy and one of your guests was celiac you probably could have experienced a heart attack. It was indeed not so common and to think about a right dish to make (especially in Italy) was difficult. We love to prepare pasta in all kinds of sauces for our friends; first because it is tasty and second because it’s easy to make. And then there is the bread! We eat everything with bread on the side. In the ‘80s and ‘90s, gluten free food was more difficult to find and significantly more expensive. Big supermarkets or pharmacies had a little corner with this kind of product. That’s it. Today is an entirely different story. You can find GF flour almost everywhere. Same for pasta and bread. And cookies and desserts of the GF variety have become more tasty over the years. Today you can also drink a beer without gluten and the market is full of apps dedicated to the gluten free world. It’s not anymore a niche.
IT’S NATIONAL GLUTEN FREE DAY...FOR SOME!
If you are among these who think that there is always a reason to celebrate, January 13th could be a good day, particularly if you are gluten free. Of course, we recommend you observe the holiday with the best quality ingredients. Visit our website to see all the GF options we have for pasta. We also have an amazing variety of rice. Enjoy this day!
- Donatella Mulvoni